Posted on February 16, 2014, in COMM506, MACT, Social Media and tagged , , , , , . Bookmark the permalink. 4 Comments.

  1. Tanya – love that you blogged about this. As you know, last semester I dove into this topic, because I too wonder, ‘Why isn’t my organization eating up the internal social network my team built them’. After interviewing some staff, it was interesting to hear feedback that some people found it more ‘worrysome’ to contribute to an internal network like our intranet, than to post something on Yammer. My first thought was Yammer can be seen by everyone in our organization, whereas our intranet is local to our division. I think at the heart of the problem internally, is that staff don’t know ‘how’ to use internal social networking to their advantage. While it seems odd to me that in our personal lives we have no problem, I did find it difficult to find good, working examples of orgs. that are doing it, and reaping benefit from it. Again, many worry that it will just be another time waster.

    I do have to point out that I found this man at IBM: worth the read – he’s REALLY cool.

    • Hey Jen, thank you for your comment!
      In my opinion, internal social network and intranet are two different communication platforms. Intranet provides people with more or less static information and only “editors” can change the content. Internal social network, in contrast, is open to any contributions; its main feature is possibility to share and engage in different ways with content produced by other people. It’s social intranet, if I can put it this way. According to McKinsey, intranets are present in the majority of organizations, while internal social networks are still rare. I guess that is why it’s difficult to find many examples of successful ISN implementation: the pool of such organizations is too small. However, I know that Dell and Microsoft are using them successfully.

      Concerning your research results (can you share it btw, would be super interesting to read!), did you find any correlation between age of the interviewee and his or her willingness to participate in internal social network? Based on theories, I would suggest that GenY’ers are more positive towards the use of this technology..

      • This is really interesting to me, too, as we have recently begun using Yammering at our office after years of intranet only. If you are able to share more, that would be great. I would love to compare notes!

  2. Tanya – really interesting post. Internal social tools seem to be the next big thing in terms of supporting better internal communication. Given that more and more employees are using tools like Twitter and Facebook in their personal lives, there’s a natural expectation that they be able to use the same tools (or at least something similar) at the workplace. I think email probably still dominates in terms of internal communication tools, but it’s interesting to see how tools such as Yammer are gaining a lot of attention for their ability to provide a safe and secure form of communication, while still allowing for the type of interaction that social tools are known for.

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