Posted by aynka
Academics all over the world speak about the role of informal social networks in organizations. They argue that such networks can empower generation of new ideas, increase collaboration between different organizational units, simplify processes, as well as improve motivation and retention of employees if supported by management. However, such networks lack accountability. So despite all the benefits of using informal networks to get job done, management is skeptical about their implementation into existing organizational processes.
The technological development brought us social media. It rose to popularity quickly; according to latest Pew Research report 73% of online adults used at least one social networking site in 2013. Social networking sites can be described as special platforms that embrace social interaction and exchange. At the same time, they allow tracking participants’ activity and see their contribution to different topics. Taking into consideration these particular features of online social networks, a question arises: why don’t we use social media platforms to foster collaboration and creativity inside the organization?